Friday, May 1, 2015 at 1:50PM | 9 Comments Long Live Low Elo!
You've been with us for months, maybe even years, and we suddenly disappeared back in February. I mean it too - gone. No word whatsoever. Neat trick? Not really.
Let Me Tell You A Story
Low Elo started back in 2012 as a frustrated little collaboration between myself and Dave. It was never really meant to turn into anything and I think we both assumed we'd be done with it after only a few episodes with some fun memories shared with our audience of 10 people, friends and family included. That didn't happen. Not only that, it didn't happen in a big way.
Thousands of you tuned in. You tuned in, followed us on twitter and sent us your emails. All of the attention was a little overwhelming at first but we realized that our frustrated little collaboration was something that the community really needed. In before big player behavior initiatives and 3 million view youtube videos about teamwork, Low Elo made people feel good about their decision to not be an asshole. That was our thing.
From there we brought what little educational value we could to our audience but between support reports, OPness champion analysis and telling people to ward we knew that what people really seemed to respond to was our ongoing message to be excellent to one another. It made sense - that's what we were good at and nobody else has really set out to replicate that even to this day.
Changes
Just as rapidly as Low Elo gained listeners, it also changed our lives.
Within months we were answering emails for hours each day, tapped into all of the news back channels, constantly evaluating our search engine optimization and looking for ways to give listeners more of what they wanted. Low Elo became a full time job for both of us in a lot of ways except for one - it didn't pay.
That's not to say we didn't have opportunities to make it pay. Not a week goes by that we don't get a new sponsor knocking on our door but we were very protective of our community and our names. We turned down almost everyone because they didn't bring anything to our community or we couldn't endorse their products. In the end, only Audible and Harry's ever really made sense to us and Harry's only because we loved making beard jokes!
Making Hay
The good news was that Low Elo also opened up opportunities for Dave and I. We both got recognized and opportunities to explore our capabilities started to come forth. Low Elo became our bootstraps by which we pulled ourselves up and out of our typical routine.
Dave went to work for a small mobile games outfit called Sneaky Games after the CEO reached out to him on email. I left my job in telecom to join the games industry - a life long dream - as a Social Media manager for NVIDIA. These moves made perfect sense to us and as extensions of Low Elo they represented the payoff for our hard work.
As time went on, we both became more involved in the real world. Dave got the opportunity to go back to school and it turned out I was pretty alright at this social media stuff but as we grew personally we were forced to make decisions between Low Elo and our personal development.
More and more, as time went on in 2014, we began to prioritized our personal development over Low Elo. That's what led us to where we are today.
Hey Man
Our voices have been heard for millions of combined hours of listening. We've received email from nearly 300k unique addresses. We've each received at least one marriage proposal and I'm happy to report that the only one who has ever received a death threat was me (6 of them, actually).
We LOVE Low Elo. We owe so much to you and our lives have been forever changed by the time spent serving our listeners. Along the way we've forged life long bonds of friendship with many of you and certainly with our many hosts: Christian, Rin, Darkske, Erik, Gankenstein, Stretch.
Fast forward to today and Dave is (very) hard at work pursuing his dreams in academia and looking after his son and while there's so much more that he's working on this is all I can speak to right now.
On my end, it's regular for me to be working 70-100 hours a week at NVIDIA with no time for vacations. I've been hard at work in the world of social media where I've published a few papers, done some speaking and really worked hard to try and change the way big businesses look at online communities.
Between Dave and I, there was just no way to do it all... and Low Elo was the thing we could both afford to set aside.
What's Next For Low Elo?
Dave and I are looking for a way to extend Low Elo.
This might take the form of new hosts and a production team - we're not sure. It's hard to find responsible people in it for the long haul that also have talent and an understanding of what Low Elo stands for. We're also a bit reluctant to let go of this thing we've put so much time into creating but we do want to see it live.
Low Elo is the biggest League of Legends podcast in the world and it deserves to live.
But... #TEAMMEATSAUCE
As I write this it is my last day at NVIDIA. I'm leaving the company for a new opportunity in the video games industry which I'll update everyone on soon but that opportunity is born of a relationship that started with my work on the podcast. If that results in more free time to give to Low Elo, you may have me have me back once I've settled in.
Dave and I have talked lightly about putting efforts into FFHR - being able to talk more broadly would reduce the amount of time we put into research. Erik is still our right hand man and he's basically down to make it happen. The most likely future for podcasting with Dave and I, though, is rebranding Low Elo to a broad subject or moving our efforts to FFHR.
We're not saying goodbye. We're saying we'll see you later. Heroes live forever. Legends never die.
And as always, you can send email of all kinds to team@lowelo.com. We still read it, especially if there are pictures. The hosts can be reach individually on twitter as @EatGamer and @LowEloDave.
Reader Comments (9)
Thanks for the information. I wish you guys success in all the career changes. I'm in a similar boat, where my league time is minimal because of closing out my accounting position and trying to make it in the Marines. Just know that OPness is a phase that is forever etched in my vocabulary, and gets me in a lot of trouble some days, but one I'd never forget. You guys have given me some of the most enjoyable hours I can recall, and you've helped me teach my younger siblings something about teamwork, map awareness, and just general good-natured behavior. Thank you, and see you on the next pod-cast wherever and whenever that is. Y'all rock!
Good on you guys for doing what you love. In fact I think that's one of the reasons this podcast was so good. It was a work of art, and you really need to love the art for it to be any good.
It is really too bad though. My son is getting into the game and I have been telling him about all the good advice you guys have given me over time. If there is a way to grab the back catalog I will be doing that. Both for my own nostalgia but also so he can listen to all tips, tricks and advice you were so good at.
I wish you well and if you start up again I will be one of the first getting on board.
GL&HF
I'm glad it sounds like things are going well for you both. Good luck with it all.
Thanks for the podcast, it was really great.
Hey guys,
I'm glad to hear there's nothing more serious behind the halt in production, but I'm getting that feeling like when I've just come to the end of a really good series of books! The content was great, but it's the characters and your interaction that made it classy.
Ironically, now that I won't have you guys keeping me company on my drives to work, I'll probably subscribe to Audible!
Thanks for being such a dignified, positive influence in an all too frequently toxic environment.
You will be missed.
Cheers.
Good to hear all is well. I think a brief farewell/what's next podcast would be appreciated by those who don't visit the site and only listen through their podcast app of choice. Whatever you do though, stay classy!
I'm so happy for you guys and where your lives have taken you. I only started listening to you guys last year and I always thought how cool it would be to play with you guys because you are all so chill and laid back just looking to have a good time. Now that the podcast is at a halt for a while I feel like it's too late to join you in battle on the rift. I shouldn't have put off waiting so long to ask you guys but if you ever have some free time for some league definitely let me know, username is Whishang
you are missed and your show is appreciated gl in your future and looking forwards to see what you do in the future
Well guys, this is incredibly exciting. I was refreshing my Podcast app almost every day to see if Low Elo would return, and I was heartbroken. I am glad to hear though, that it is not gone, just on hiatus. I even had another LoL podcast downloaded and ready to go, I just couldn't bring myself to listen to it in hopes of your return. I am glad to see it is coming back, that everyone is okay, and you are all moving on successfully with your own professional lives. It was reaching a point of making it a career or going on with something else (also known as "shit or get off the pot" time), but if we have increased content with a full-time team, I am all for it. I look forward to the next podcast guys, and good luck.
@Harate, there is no need for hate. Your message simply reads like someone who feels slighted and wants to vent some anger. I'm not a super high skilled player, but I am a platinum player; a lot of people at platinum could have benefited from the advice given on Low Elo. Much of their game advice was sub-optimal, but it was completely useless either.
"Nobody respects your opinions" - anyone who doesn't respect other people's opinions shouldn't feel worthy to express their own opinion. You're not an expert at League of Legends, so you just need to back off.
"Thanks for letting us know that you lost your job and you'll have more time for a new podcast, but we were over you a long time ago." - You're reading comprehension must be bad, because that's not at all what was said.
Take your haterade somewhere else.
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@The Low Elo crew, ignore the haters and do your classy thing.